Will property in Costa Rica sell faster on an exclusive listing agreement?
Unless you love to suffer, do not sign an exclusive listing agreement for your property in Costa Rica with any real estate agency, no matter how sexy, famous, smooth, handsome or successful the agent who promises to sell your property next week is.
Why would you put all your eggs in one basket and sign up with only one agency? Will your property sell faster if you sign an exclusive listing agreement with one agency or not and what are your options?
As you probably already know, anybody can be a real estate agent in Costa Rica, some are trained and others are not. Real estate in Costa Rica is not regulated and there is no formally functioning Multiple Real Estate Service (MLS) that covers all the property listings in Costa Rica by real estate professionals, as is customary in other countries like the USA.
Several real estate companies in the Central Valley are trying to persuade sellers to sign an exclusive property listing agreement. That would make a lot of sense in a market with a functioning MLS. Just in the last week, we deleted several properties we had listed on our websites, because the sellers were persuaded to sign an exclusive agreement with another agency.
The exclusive listing agent should organize open houses
Most agents in Costa Rica who sign an exclusive listing agreement with a seller, do not include the obligations the exclusive agent or agency should commit to such as:
- Deliver a sound marketing plan
- A professional photo-shoot, with or without drone, funded by the listing agent.
- A professional description write-up.
- Listing the property on every website available, nationally and internationally.
- Advertising in all the magazines available.
- Organizing open houses so other real estate agents and potential clients can see the property as soon as it is listed.
- Marketing your property to every realtor in Costa Rica continuously, inviting them to bring their clients or refer them.
- Promoting your property on all the social media available continuously.
- Sending out newsletters to a client database that has been built for years.
- Giving feedback to the seller after every showing appointment.
- Informing the seller of any changes in the market and price changes of comparable property in the area.
The exclusive agent should deliver a sound marketing plan
In other areas of the Central Valley, there are a few other companies signing exclusive property listing agreements with sellers. Why doesn’t GoDutch Realty try to do the same thing?
Because I think an agency is irresponsible to list exclusively when you don’t have the tools to make your promises hard. The agent is, by giving the seller incomplete and untrue information, stopping the seller from having many options to sell the property as fast and as best as possible, which is through the open listing system. Sellers sign for lack of correct information: there is no MLS in Costa Rica and no IDX on the real estate websites.
This is how our articles in The Tico Times are presented
The promises of the exclusive agent to make a fast sale made the seller waste several more months waiting to sell the property, more out of self-interest than trying to help the seller. The only reason for an exclusive listing agreement is to give the agent an opportunity to ALWAYS earn a commission on your property sale, no matter how much work the agent does to accomplish this.
Open property listing system
We have an open listing system in Costa Rica. That means that you list your property for sale with as many real estate agents as you can, so your property is widely marketed by many real estate offices and not only by one, who you agreed to be your exclusive agent.
The exclusive listing agent should hire a professional photographer
What is an IDX?
IDX means Internet Data Exchange and it is a data base built on real estate broker reciprocity. In countries with an MLS, each member has an IDX on his/her website, where the listing search includes ALL the properties listed by every member of the MLS.
That gives the options to every buyer to, no matter on which website they are, to find every property listing in every community and have the buyer’s agent of their choice, who can work with the different listing agent of all the properties listed.
That way, the seller will be represented by one agent and the buyer by a different agent, which is a perfect situation to negotiate.
In 2010, Mitch Chandler tried to start the first MLS in Costa Rica with the name Tierramax. This MLS had over 1,000 property listings in Spanish and English, a Contact Management system and an IDX for everyone’s website. Tierramax had started real estate education and MLS training so agents could learn how to work the systems.
Unfortunately, the local real estate organizations did not back him up for selfish reasons.
In beach areas
In some beach areas of Costa Rica, the agencies in the same beach location have agreed to market their property listings on each other’s websites, which is a pretty decent solution for an MLS.
20 Agents is better than one, right!
I’m a fervent supporter of an MLS that is run exclusively real estate board, so the board can take care of education, obliging the members to promote the properties with the correct information, nice photos and realistic description. Unfortunately we don’t have such an MLS with an IDX in Costa Rica.
Isn’t it much smarter, as a seller, to have your property listed on 20 different websites than on only one? Especially if the exclusive listing agent doesn’t commit to all the necessary obligations that is customary for an exclusive listing agreement. The agency will just list your property on their own website, which is one of 346,000 results in Google.
Your property listings gets deleted
If you sign an exclusive listing, all the other real estate agencies will delete your property listing from their websites. They don’t get paid to advertise your property in Costa Rica on their website and the exclusive agent does. That’s why an MLS has an IDX, so the agent who generates the buyer’s lead, will get paid.
Yes, of course our agents will show the property listed by the exclusive agent, but not after first showing our own listings as we have an obligation with the other sellers and not with you. If the client comes to us through another agent, your property will never be shown at all, unless the buyer asks specifically for your property to be shown.
What do we do for you?
At GoDutch Realty, we do everything that is in our power to market your property for sale as best as we can. We list your property for sale on our GoDutch Realty website, Atenas Homes for Sale website, the American-European real estate group’s website and social media such as Facebook, Twitter, Linkedin and many others, all for FREE and with no strings attached.
We also include other ways of marketing such as blogs, newsletters, articles in Costa Rica’s leading English language newspaper The Tico Times, in QCostaRica and others. Only GoDutch Realty invests as much time, money and effort in letting the world know that your property is for sale. We do all that to market your property, without any exclusive listing agreement, all for FREE. And we only get paid if we close the deal for you.
If exterior photography is difficult, the exclusive listing agent should hire a drone
Pricing it right!
Signing an exclusive listing agreement does not sell your property in Costa Rica, pricing it right does!
Make professional recommendations, inform the seller of any changes in the market and price changes of comparable property in the area
What to do?
Don’t kill your options by signing an exclusive listing agreement for your property in Costa Rica. Don’t you prefer to have 20 agents work to sell your property instead one just one?
Looking to list your property? We work hard to make it happen.
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I DO want to remind our readers that we appreciate any referrals you can send us. I know you all meet people on the plane, in the supermarket, at yoga, at the gym, at the Blooms ladies club, at the potluck organized by your community. Please remember the GoDutch Realty agents when you talk about your home in Costa Rica, when you meet someone who wants to purchase one, we appreciate it.