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Can a Costa Rica real estate agent be successful showing tattoos or a different haircut?


Do you like my hairdo? I try not to discriminate, quite the opposite. My parents have educated me very liberally, like good and open-minded Dutch. In other blogs, I have been quite outspoken about about gay issues and racism.

I don’t really care if people cover themselves with tattoos, piercings or get a nice punk haircut. Why would I, right? It’s their body and their decision. Not that I like it, it’s not my style of how I would like to look myself. Just looking at my picture here tells me I should keep my grey hair and not tattoo our logo in my neck either.

I know a few Costa Rica real estate agents who have a tattoo and it doesn’t bother me at all they do, it is the way they want to present themselves to their clients and that’s fine. I just don’t want my own agents to look extreme.

Would I hire someone who is covered in tattoos? Would I hire someone who has piercings all over his or her face? Would I hire someone with a hairdo like I have in the first photo of this blog? HECK NO!  It’s too controversial for the real estate business, to my opinion. Unless your niche is to sell real estate to the artist world.

Anthony Lolli, owner of Rapid Realty in Brooklyn, doesn’t agree with me. Anthony found a much different niche in the market than I and actually offered his employees a 15% salary raise if they would tattoo the company’s logo anywhere on their body. Only 40 of his 1,100 employees accepted the proposal.


Rapid Realty in Brooklyn offered their employees a 15% salary raise if they would tattoo their logo anywhere on their body


In the 90’s a friend of mine in Playas del Coco (when Costa Rica real estate agents were still listing property country-wide), asked me to list a hotel a block from the beach. The Dutch owners of the hotel were tired of the hotel business because they had problems getting their hotel occupied, even in the high season. When I arrived, I immediately knew why. Both husband and wife were completely covered in tattoos. As soon as we met in the lobby, a Tico family walked in as and soon as the little daughter saw the couple sitting there with me, she ran outside screaming and crying and I’m pretty sure it wasn’t because she was afraid of me. The Dutch couple was extremely nice and they should probably have started a tattoo shop like they had in Holland and not a hotel business in Playas del Coco Costa Rica. The hotel sold quickly and became one of the most successful hotels in Coco Beach.


Would you hire this man as your real estate agent?


My first website was done by a German who had quite a few tattoos on his arms. That was before tattoos became a fashion. He was a very good webmaster and that was all I cared for. He used long sleeved shirts to cover those tattoos all the time. I imagine that he now must be a happy camper seeing so many people with tattoos.  


GoDutch Realty agents could use this hairdo to promote firesales for example. What do you think?


It was very acceptable for years that bartenders and graphic designers were adorned with tattoos or piercings, but now, it is likely that the school teacher, the bank manager, or the real estate agent is sporting a tribal tattoo or a nose ring. Nearly half of 26-40-year-olds (40%) and 36% of 18-25-year-olds have tattoos, and 22% of 26-40-year-olds and 30% of 18-25-year-olds have at least one body piercing, according to the Pew Research Center.

To answer the question “Can a Costa Rica real estate agent be successful showing tattoos or a different haircut?”, I really don’t know. I think the Costa Rica real estate market is too small to market yourself as the Tattooed Realtor, like I did in my blog “Meet your marijuana friendly real estate broker in Costa Rica“. People who like tattoos, wouldn’t mind at all, but for most people, how many tattoos would be acceptable? One, two or 50 tattoos? And how many piercings would that be? And what about a realtor with a punk hairdo? Looks don’t show how knowledgeable someone is in his or her trade or profession. I know a cook in Costa Rica who has tattoos all over and she cooks incredibly well. I DO know that I want to be reasonably presentable to my clients, which in Costa Rica doesn’t necesarily mean that a realtor should be dressed like a business person, in suit & tie. About how a Costa Rica real estate agent dresses or should dress, I will do another blog.


Eddy Milanes advertises himself as a tattooed real estate agent in Simi Valley, California


The younger generations might see things a little different than I do but my son Andres, a great real estate agent in Santa Ana, who is of that younger generation, seems to agree with me. If you want tattoos or piercing, put it in a place you can cover and you’re welcome to come and work for GoDutch Realty anytime. If you are in the market to purchase Costa Rica real estate, contact me. I don’t care if you’re covered in tattoos and piercings of if you wear a punk hairdo.

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I DO want to remind our readers that we appreciate any referrals you can send us. I know you all meet people on the plane, in the supermarket, at yoga, at the gym, at the Blooms ladies club, at the potluck organized by your community. Please remember the GoDutch Realty agents when you talk about your home in Costa Rica, when you meet someone who wants to purchase one, we appreciate it.

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Ivo Henfling

If you are looking to buy a home in Costa Rica or invest in a condo anywhere in the central Valley, or looking for any property for sale in Escazu, you need to call me. I have been selling real estate in Escazu for over 20 years and can show you hundreds of happy buyers of real estate in Escazu and other areas. To me, a deal is not a good deal unless both buyer and seller are happy.

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